OptimizeRx

Overview

OptimizeRx (Nasdaq: OPRX) delivers digital affordability, access, and adherence messaging for pharma brands within EHR and point-of-care workflows, reaching over 60% of US healthcare providers. Founded in 2006 and headquartered in Rochester, Michigan.

Notable

Expanded point-of-care network with four new partners (Dec 2025); integrations with NextGen and major EHRs.

Key services

digital copay/affordability messaging at point of care
EHR-based access communications
AI-driven HCP targeting (Dynamic Audience Activation Platform)
hub enrollment digitization

Subcategories

Point Of Care Engagement
Workflow AI
Commercial Ops AI
Point Of Care Marketing
EHR Marketing
HCP Advertising
Copay Affordability
Adherence Engagement

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Sources

https://www.optimizerx.com/blog/optimizerx-continues-expansion-of-the-companys-point-of-care-network
https://investors.optimizerx.com/news-releases/news-release-details/optimizerx-announces-multi-year-agreement-top-hub-services/
https://www.optimizerx.com/
https://umbrex.com/resources/company-profiles/optimizerx-corporation/