Wellth

Overview

Wellth uses behavioral economics and daily financial incentives (loss aversion) delivered via smartphone check-ins to improve medication adherence and care plan compliance, primarily for health plans and at-risk providers with pharma-adjacent applications. Founded in 2014.

Notable

$20M Series B (2023); early backing from Boehringer Ingelheim Venture Fund; published Medicaid adherence outcomes.

Key services

incentive-based medication adherence programs
daily photo check-in verification
chronic condition engagement
adherence analytics

Subcategories

Adherence Engagement
Behavioral Economics

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Sources

https://www.businesswire.com/news/home/20230331005094/en/Health-Tech-Startup-Wellth-Raises-%2420M-Series-B-Funding-for-Continued-Growth-of-Behavioral-Science-Based-Platform
https://www.ajmc.com/view/cost-savings-from-an-mhealth-tool-for-improving-medication-adherence
https://www.crunchbase.com/organization/wellth