Veeva Systems (Compass & Crossix)
Overview
Veeva's data business offers Compass, longitudinal anonymous patient-level data (prescriptions, procedures, diagnoses) built on the Crossix data platform representing over 300 million US health lives. Used by biopharma for patient journey, market sizing, prescriber-level projections, and privacy-safe marketing measurement.
Notable
Acquired Crossix in 2019 (~$430M); positions Compass as a direct alternative to IQVIA prescription data for commercial use.
Key services
- Compass Patient longitudinal claims data
- Compass Prescriber/National projections
- Crossix privacy-safe marketing measurement
- data licensing for commercial analytics
Subcategories
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