Talking Medicines
Overview
Glasgow-based social intelligence company whose PatientMetRx platform uses AI/NLP to convert online patient conversations about medicines into compliant marketing insights for pharma brand teams. Provides a Patient Confidence Score benchmarking sentiment across a curated database of regulated medicines.
Notable
Founded by Jo Halliday, Elizabeth Fairley, and Scott Crae; early adopter of GPT-based analysis of patient social data; targets US pharma marketing agencies.
Key services
- PatientMetRx patient voice analytics
- Patient Confidence Score benchmarking
- AI/NLP social listening for drug brands
- marketing effectiveness measurement
Subcategories
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