Swoop
Overview
Healthcare marketing technology company providing AI-driven, privacy-safe patient and HCP audience segmentation and activation for pharma brand campaigns. Operated within Real Chemistry before being spun off as an independent company.
Notable
Spun off from Real Chemistry as a standalone healthcare ad-tech business.
Key services
- patient audience segmentation
- HCP targeting
- privacy-compliant data activation
- campaign measurement
Subcategories
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