PulsePoint
Overview
Healthcare marketing technology company whose programmatic platform (Life by PulsePoint) activates health audiences using first-party data from Medscape and WebMD plus real-time digital and clinical signals. Works with 80% of leading healthcare agencies and connects to over 4 million verified HCPs.
Notable
Acquired by WebMD parent Internet Brands; powers Medscape Extend for off-platform targeting of Medscape-verified HCPs; exclusive EHR programmatic partnership with Flora Health (2026).
Key services
- programmatic media buying
- HCP activation and analytics
- Authenticated NPI verified HCP targeting
- health audience data
Subcategories
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