Medscape (WebMD Health Corp)
Overview
Leading HCP media, news, and education platform used by physicians worldwide, offering pharma advertisers endemic display, sponsored programs, CME, and programmatic access to verified HCP audiences. Part of WebMD Health Corp, owned by Internet Brands.
Notable
Launched programmatic HCP offering in UK, EU, and Canada (2024); first-party data powers PulsePoint's Authenticated NPI targeting.
Key services
- HCP media and advertising
- medical news and reference content
- CME/education programs
- programmatic HCP targeting (Medscape Extend)
Subcategories
Verified Reviews
No verified reviews yet — are you a customer of Medscape (WebMD Health Corp)? Share your experience in a short, confidential interview.
Share your experience