CMI Media Group
Overview
WPP's healthcare-only media agency, planning, buying, and measuring media across channels for pharma and life sciences brands targeting patients, caregivers, and healthcare professionals. Counts 10 of the largest 20 pharma advertisers among its clients.
Notable
Acquired by WPP in 2021 together with sister company Compas; deploys proprietary AI for prescriber-level media targeting.
Key services
- media strategy and planning
- omnichannel activation
- audience intelligence
- advanced measurement
- expert media buying
Subcategories
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