Close-Up International

Overview

Pharma CRM and commercial data company with 55+ years serving the pharmaceutical industry, offering the AI-powered Close-up CRM platform for field force execution, key account management, and market access alongside prescription audit data. Serves 650+ healthcare clients in over 50 countries with 47,000+ active users.

Notable

Historically strong in Latin America, expanding into the US: acquired US pharma CRM provider MobileDotRep in September 2025 and was selected by AGEPHA Pharma for its US field force in June 2026, positioning itself against Veeva and Salesforce.

Key services

pharma CRM software
field force execution and call planning
key account management
prescription and market data
digital marketing and event management modules

Subcategories

Pharma CRM
Sales Ops Technology
Prescription Data

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Sources

https://www.globenewswire.com/news-release/2025/09/16/3150650/0/en/Close-Up-International-Acquires-Pharma-CRM-Provider-MobileDotRep-to-Expand-U-S-Presence-and-Compete-with-Veeva-and-Salesforce.html
https://www.globenewswire.com/news-release/2026/06/23/3315814/0/en/Close-Up-Intl-Selected-by-AGEPHA-Pharma-to-Leverage-Innovative-CRM-Technology-for-Field-Force.html