Axtria

Overview

Global provider of cloud software and data analytics for life sciences commercialization, spanning commercial data management, sales and marketing analytics, field force design, and incentive compensation. Its SaaS platforms include Axtria DataMax, InsightsMax, SalesIQ, MarketingIQ, and CustomerIQ.

Notable

Raised $150M from Bain Capital Tech Opportunities in 2021 at a valuation near $1B; serves 100+ life sciences clients including 16 of the top 20 pharma companies.

Key services

commercial data management (DataMax)
sales force design and sizing (SalesIQ)
omnichannel marketing analytics
HCP segmentation and targeting
AI-powered launch analytics

Subcategories

Commercial Analytics
Data Management
HCP Targeting
Launch Analytics
Sales Ops Technology
Incentive Compensation
Territory Management

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Sources

https://www.axtria.com/
https://www.prnewswire.com/news-releases/axtria-secures-150-million-growth-investment-from-bain-capital-tech-opportunities-301290624.html
https://www.axtria.com/cloud-products/axtria-salesiq-ai-driven-sales-planning-and-operations/
https://intuitionlabs.ai/software/commercial-medical-affairs/territory-management/axtria-salesiq